This month Google rolled out 'shared endorsements', the concept of using your credibility to market products to your friends. The concept is that Google helps your friends make more informed decisions by displaying your reviews and recommendations against products and services shown in search results. What information will Google actually use, how will they use it, and how you can opt out if it isn't for you?
Repeatedly accessing your own web site can skew your analytics statistics, especially for new sites where the traffic may still be low. This post gives you a step-by-step guide to blocking an IP address in Google analytics to ignore certain users.
This article looks at how you can utilise Google Docs to monitor your site's uptime and even alert you when it goes down!
Pricing tables allow you to present the different products or packages you are offering to your customers in a format that will help them to choose which is best for them. In this post we'll look at some inspirational pricing table designs, what to think about when creating your content and a free pricing table generator tool that will save you time creating the markup.
Adding google authorship to a web site allows google searchers to see a headshot of the author. This is a great way to make your content stand out from the rest and studies have shown these 'Rich Snippets' can improve your click through ratio. This article gives a step-by-step guide for setting it up on your site regardless of if your email address is on the same domain as your blog / site content.
This post looks at how to use canonical urls to maintain control over SEO ranking for pages that Google considers to have 'duplicate content'.